Each Fashion Week season, editors and industry folks rush to identify trends. But for those paying attention in between shows, it's become clear that these once very exclusive events are opening up to the average fashion enthusiast. Witness rag & bone's invitations to lucky Uber riders, Givenchy's Spring 2016 show ticket giveaway, J.W. Anderson's streaming via Grindr and Burberry's use of Periscope. If there's a trend in fashion it may be the democratization of the runway.

For Fall 2016, the womenswear designer Rebecca Minkoff has decided to show her current season, instead of looking ahead to the next as is customary. We spoke with Minkoff on the implications for that transition and how Fashion Week is changing.

Tell us why this Fashion Week season you've decided to present your in-store spring 2016 collection during the week that is usually reserved for the fall collection.

We no longer wanted our customers to suffer from what we are calling "image fatigue." Traditionally, after we showed our collection, consumers would see it all over blogs, celebrities and magazines-by the time the product arrived in stores they had moved on. We wanted our show to be more than a coming attraction, we wanted it to be something our customer could wear the next day if she loved it.

With the streaming of shows and broadening of guest lists, would you say there is a movement to democratize Fashion Week? Why are we seeing that now?

I think there definitely is: we've realized that by not opening it up a bit more we are leaving out the most important guest-our consumer. It's all becoming about being less inclusive of just those in the industry. I think customers are seeing this and appreciate that they're now part of the experience.

Will you be utilizing social media to broadcast your show and spring season? Where should we look for the latest?

Absolutely! I'm huge social media fan, so look out for us on Instagram, Snapchat and Twitter.

Can you share where will you be showing? Do you have any surprises in store?

We're excited to show again at Skylight Clarkson Square. Keeping all surprises under our hats for now...

Do you have a secret weapon to surviving Fashion Week?

Sleeping as much as possible, which doesn't usually happen. A blowout helps enormously.

Is there something that you're looking forward to doing in New York next week, aside from your show, of course?

I just hope to sneak in some time with my kids. It's such a crazy week with early mornings and late nights, that getting a few hours with them at the end of the day if I can is the best.

-Britt Olson