Свадьба - Purpose

Purpose

I've made a lot of changes you cannot see, but it radiates through everything that I do. People ask me "What are your goals for the new year?" But in 2015 and beyond I am trying to tear down my goals and focus on the purpose behind them. Goals are dust -- if all you have are goals then the last thing you should want is to achieve them, because then you have nothing left. What is your purpose? I've always known the purpose I have for the work I do for my clients -- it is so obvious every time I share and document tears of joy, years of relationships balled up into a single shining, gemlike moment. But why do I share? Why do I teach? Why do we photographers spend so much time talking to other photographers? To get likes? To go viral? To be a virus? If virality mattered we'd have spent the entire last year talking about our new corporate masters, Dollar Shave Club. I share and show so that I can see as many of these wonderful moments as I can, but also so I can take part in the conversation, so I can say "Give me a spare corner of a golf course, a couple in love, and the ability to find my angle, and this is what I will do." And it is not what you may have seen, and so I leave something behind … a moment, a way of seeing, a piece of the conversation that I love being a part of. That is my purpose. It is not the fire that burns but the foundation we build every day we care about what we do.

Источник : http://www.flickr.com/photos/35237096496@n01/16484

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