Jay Cassario

Branding.... Just as confusing to some as selecting a major in college and easily one of the most daunting and frustrating tasks there is for those building a business in the creative industry. Especially, when so many have trouble even wrapping their heads around what the true meaning of the word really is. I’ve personally had two separate brands from the beginning. The decision to go that direction before even really defining each of them was one of the smartest moves I’ve made in the past 7 years. It’s also played a huge role in a lot of the success that I’ve seen as a creative. The reason that I bring it up in this post is simply for the fact that while I went to come up with a tag line for this photo, it was tough not to think of the brand that this man represents. Something every biz owner should be striving for. This baby blue tie wearing groom is my good friend @jackfusco, who’s wedding I photographed a few weeks ago. I’ve watched as he’s successfully built his brand around him and his work over the past several years, to the point that those in his industry know his name and what his brand represents. While he’s one of the most talented and inspiring photographers in the Astro-photography game today, defining his brand years ago played a huge role in the success that he’s seen today. If you aren’t familiar with Jack’s work, I suggest taking a few mins... to an hour... to check it out and be blown away by what he’s able to not only see, but creatively and artistically capture when he looks to the night sky. While his work is from all around the world, those of you from Jersey should be able to recognize a few of the subjects he’s captured under the stars. #jetstarrollercoaster #seasideheights. .