MCM x Tobias Rehberger: Art You Can Carry
MCM x Tobias Rehberger: Art You Can Carry
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MCM's new school is brassier and studlier, hanging perfectly off the shoulders of The (charmed) Youths, street-style icons and everyone in between. But the highly 'grammable logo-developed at the height of Munich's '70s creative renaissance-hasn't veered too far off course since the Cognac Visetos pattern became the famed Cognac Visetos pattern.
Until now.
Enter Tobias Rehberger: former punk kid, award-winning German multimedia artist and master of reimagining familiar spaces and forms into sculptural installations that often defy categorization.
Black Box Lounge at Leeum, Samsung Museum of Art. Photo: Leeum_Official Instagram MCM is getting back to its Bavarian roots with a limited-edition artist collaboration with the Venice Biennale and Art Basel favorite, catapulting the iconic logo into new, graphic dimensions.
And now, a few off-the-cuff musings from the renowned artist himself [via MCM] on inspiration, key memories and '80s-era Munich:"This collection is about the history of MCM-how MCM created a strong brand identity by making patterns that only consist of logo repetitions. I played around with that idea and reinterpreted it with a redesigned logo rendered in stripes. Instead of repeating the logo as a pattern, I decided to print one big logo all over the bag.
"Since I come from more of a punklike background and an MCM handbag in the '80s was the exact opposite of a dirty, spray-painted leather jacket, I thought it could be interesting. I remembered somebody having this typical blue [MCM] logo on his white leather Porsche seats in my parents' neighborhood. That was so funny. So I thought I'd give it a go.
"The brand always reminds me of Munich in the '80s and the Schwabing disco scene.... I was rather the opposite-but I was also very attracted to the hedonism of that scene. A bit of love and hate. A bit of schizophrenia. The girls with the MCM bags always looked better."
These high-octane, limited-edition pieces will be ready for your shopping cart on March 28. But if you're in or around Miami on Thursday, March 24, drop into our Aventura store between 2 and 5pm to celebrate the launch of the kinetic new collection. Come for the bubbly, bites and booths (of the photo variety); leave with a Rehberger.
SHOP: current-season MCM-Mona Lee
